BRAND IDENTITY

WHAT IS YOURS?

This term has been around for awhile now and it's no longer the "term of the day." However, we find that it is still not a clearly understood concept. Many varations of the definition of brand identity exist and it ultimately comes down to this: Your brand identity is the distinct personality of your business, it's how you're perceived by your customer and it's delivering on your promises.

How does this relate to graphic design?

Your logo, color scheme, printed materials, website, etc. are key in adding to your image and company brand. Do you visually communicate that you are a professional business that will take care of your customers' needs? If anything is mismatched, out of date, or of poor quality, think about what this says about your image. Everything you say and do is a reflection upon your business. That is "branding."
Do you need help defining your brand identity? Contact us anytime to help you tackle the challenge.

GET YOUR GRAPHIC DESIGN CAREER STARTED

As a member of the Graphic Design group on LinkedIn, I frequently see newly graduated designers asking how they can get started without any real-world work experience. When I was in the same situation, I sent a letter to several ad agencies, design studios, etc. to offer my services as a design intern at no cost to them for a limited period of time. All it takes is one company to take you up on your offer! One agency, did take me up on mine. I worked part-time, while also working at another part-time paying job, and after a few months, they recognized that I was truly an asset to the company and started paying me as an employee. Once I had been with the company at least 6 months, I added them to my resume and after a brief search, I was able find a full-time graphic design job with another firm.

QUOTE OF THE DAY!

"People are always blaming their circumstances for what they are. I don't believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and if they can't find them, make them."
-George Bernard Shaw

MAKING YOURSELF PRICELESS IN A CROWDED MARKET

I participated in a webinar titled the same as above last week. It was presented by Jeni Herberger of Design Your Reality. The information presented focused on how the strategic use of design can help designers and their clients achieve business goals. Because clients are very savvy about design and it's ability to affect positive business goals, it is critical for designers who want to be successful, to think strategically!